I’m Celina.
Based in Sydney most of the time, I’m a freelance copywriter with a background in behaviour change and content design.
I’ve agonised over words as small as the text on a button, to the big concepts behind a brand or campaign. (Generally, the fewer the words the more the agony.)
I’m always teaching myself UX writing or conversation design because I enjoy thinking about the words that prompt and facilitate action.
In a previous life I was a food, fashion and culture writer. Before that I created educational workshops for kids and young adults. Somehow, writing for 7-year-olds remains the most complex writing I’ve ever done.
Sometimes I write FIELD NOTES on words I see in the wild.
My PORTFOLIO is infrequently updated.
I’m always interested in new projects. Just CONTACT ME.